Selection
Where and When are consumers looking? Are we meeting them in the right places? Consumers cannot buy something if it's not there. Understanding consumer journeys and meeting them where they are is critical. You don't need to be everywhere; only where it matters. We will review the landscape and size the market to identify where you need to play, what products to push and how to go-to-market.
Availability
Are we frequently running out of stock? Are we using the most cost-efficient option? Once your products are listed, the next priority is to ensure they stay available for customers to purchase at all time. We will assess the fulfilment options and work with you on improving the supply chain process by optimising for availability and cost reduction.
Traffic
Are we easy to find and relevant? Can customers easily find the products when searching or browsing the site? Consumers can't buy something they can't find. We will make sure you're easily discovered by optimising your search rank via content management and profitable advertising. We combine traditional metrics like ROAS (return on ad spend) and impressions with business intelligent KPIs like LTV (lifetime value), profit margin, and remaining stock to ensure we're optimising for your business now and into the the future.
Conversion
Are we better than the competition? What additional features are we using to boost CX? Consumers will buy their best option. Our products aren't the only ones consumers will find, so differentiating from the competition is imperative at the point of conversion. We will help consumers make an easy choice by elevating your brand and products through stronger people-centric content, pricing strategies and data-driven promotions.
Business Advice
Is the experience engaging? Are we building long-term relationships? Consumers appreciate when they're appreciated. Purchase is just the beginning. We now need to follow up with the best experience possible. We will help you gather critical insights and iterate on consumer feedback using Amazon as a source of feature, product and brand innovations and reward repeat purchase via loyalty programs.