Google Ads
What is it?
AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services. In short, Google Ads allow you to advertise and promote your products and services when users search relevant keywords.
What are the benefits?
- Massive Reach outside of specific platforms
- Specific targeting
- Full control and customization of all campaigns and ads
- Budget flexibility
- Understandable reporting system
- Quick results
- Great for brand awareness in a specific location
- Higher conversion rate than most advertising tools
- Different bidding strategies
- Great for remarketing purposes too
Facebook Ads
What is it?
Facebook ads are paid messages that businesses place on Facebook. This gives you the flexibility to write in your own voice. Plus, you can reach the people who matter most to you, as explained in the social network's beginner's guide.
Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.
What are the benefits?
- Advanced options to target your ads to specific
- Seamless ecommerce integration
- Insightful data analytics
- One of the largest social networks
- Options for every budget
- Great results in terms of Brand Awareness
- Very specific target customization
- Nurture repeat customers/remarketing
- Audience customization
Instagram Ads
What is it?
Instagram Ads are a way for brands to advertise online and show off their creative side with images, videos, and other visual content.
Launching an Instagram ad campaign requires you to have a Facebook advertising account (if you already use Facebook for promotional purposes, you can use the same login), or you can open Instagram business account. Instagram ads are managed via Instagram ads Manager or Facebook Power Editor.
What are the benefits?
- 55% of people on Instagram use it to research, engage, register and buy
- 90% of Instagram users engage with brands and businesses
- Direct communication leads to increased customer satisfaction
- Enhanced Remarketing Options
- Goal-Oriented Conversions
- Advanced Targeting + Tracking
- Visual-Based Platform
- Build a following for your brand
- Leverage higher engagement rates
- Instagram ads are non-intrusive and less likely to annoy your targeted audience.
- The engagement rate on Instagram is higher than the engagement rate on any other social media platform.